Community of Practice Direct Advisement
Participation in the Community of Practice includes five hours of direct consulting from Education Inbound, offering coaching or hands-on assistance based on network needs and Education Inbound capacity.
If you would like to utilize your direct advisement or request additional hours, please fill out the form.
Request Direct Advisement Hours
HubSpot & Student Recruitment Community of Practice
January 2024 - December 2024
ABOUT THE CoP
Frequently Asked Questions
How do I join the Community of Practice?
Sign up here for a 1:1 with our team. If you plan on having a few people in your organization participate, please have as many of those folks as possible so that we can understand the full scope of your priorities.
What if I don't have HubSpot yet?
No problem. Join us and if you decide to take the leap we can help.
What if I’ve been using HubSpot forever? Should I still join?
Yes! We will deliberately have a variety of experience levels so you will be connected to others with similar HubSpot experience and have access to expertise that will help you grow your HubSpot effectiveness and usage.
What if I use another CRM (Salesforce, etc?) Is this CoP for me?
You are absolutely welcome to join. While the topics we cover will be overwhelmingly focused on HubSpot there will be some crossover and discussion of more strategic issues. However, we will not be able to support other platforms in our direct consulting hours.
How many people can join from a network?
As many as you want - but direct consulting hours will need to be shared across your network. Anyone who will be involved from your network should join the initial 1:1 call.
Who from my network should be involved?
This will be largely focused on student recruitment and HubSpot, so the people that work in those areas are highly encouraged to participate. Often the team charged with student recruitment will be a combination of people from Marketing and Operations, or from a dedicated Student Recruitment & Enrollment team. However, if your network is using or planning to use HubSpot in other ways (advocacy, staff recruitment, internal communications, etc) there will also be applicable lessons so feel free to include people across other departments.
What is the expected time commitment?
10 - 20 hours over the year
Is there homework?
There will be no required homework, but networks are encouraged to come to each meeting or webinar prepared with questions and examples in order to get the most out of the COP for your network.
Is there a financial commitment for my network?
No. This is offered at no cost to the CSGF portfolio of schools.
What if I can’t attend one or more of the webinars?
All webinars will be recorded and the recordings will be available to all participants.
Who is Education Inbound?
Education Inbound has partnered with CSGF to facilitate this Community of Practice. We offer a range of services to help CSGF’s charter networks implement HubSpot, excel in student recruitment and overall marketing. For a list of our standard services, see here.
ABOUT THE CoP
Meet Education Inbound
Heather Lamm
Co-Founder
Heather has been involved with charter schools in Denver for 18 years most recently as the Chief Marketing, Communications & Advocacy officer at DSST Public Schools. She has a very intimate knowledge of charter school operations, needs, and solutions.
Focus areas: overall recruitment strategy, organizational buy-in, upward communication and management (including board of directors), general.
Dustin Brackett
Co-Founder
Dustin has been in the HubSpot ecosystem for over 10 years and is one of only 65 HubSpot Certified Trainers in the US. He has worked in education and with charter school networks for over eight years.
Focus areas: HubSpot support, HubSpot build out, marketing.
Moira Wiedenman
Consultant
Moira Wiedenman has nearly 15 years of nonprofit marketing and communications experience, most recently as the director of marketing and communications at DSST Public Schools in Denver, Colorado.
Focus areas: HubSpot-based recruitment, branding, messaging, marketing.
Tracey Gifford
Consultant
Tracey has been involved in charter schools in Denver for 11 years, most recently as the Senior Manager of Student Recruitment and Enrollment at DSST Public Schools. She is a leader in creating and navigating no surprise enrollment budgeting and forecasting/planning.
Focus areas: Non-HubSpot based recruitment, enrollment and budget forecasting processes.
